Are you starting a bakery business? Success often depends on two things: offering a selection of baked goods that customers crave and using quality ingredients that keep them coming back. While trends change, some classics never lose their appeal. These baked goods cater to different tastes and preferences, so you can count on consistent sales and strong profit margins when you sell these.
Here are 10 popular cakes and pastries you should consider adding to your menu.
Top Bakery Products
1. Chocolate Cake
A timeless favorite, chocolate cake is a must-have for any bakery. Its rich flavor and universal appeal make it a consistent bestseller. For best results, use quality cocoa and balance sweetness with moisture. Layered or frosted versions offer room for creativity and upselling.
2. Chiffon Cake
Chiffon cake is beloved for its light and airy texture. Unlike heavier sponge cakes, chiffon feels indulgent yet refreshing. This is why it’s ideal for customers who prefer a less dense dessert. It’s especially popular for celebrations because of its elegant appearance and versatility in flavoring. The key to achieving the signature fluffiness of chiffon cake is to whip the egg whites to soft peaks.
3. Muffins
Muffins are portable, filling, and versatile—perfect for customers on the go who need a quick breakfast they can bring with them! Blueberry, banana, and chocolate chip muffins are classics that continue to sell well across cafés and bakeries. They’re easy to produce in large batches, which helps improve profit margins. Their shelf life also makes them convenient for display and takeaway.
4. Croissants
Croissants are the epitome of craftsmanship in baking. The flaky, buttery, and delicate layers are a true display of technique. But what really makes croissants a beloved bakery product is their crispness and culinary versatility. Plain croissants are a staple, but bakeries can boost sales by offering chocolate, almond, ham, or cheese variations, or by pairing them with coffee or tea. Once perfected, croissants can become a bakery’s signature product and a steady source of revenue.
5. Danish Pastries
Danish pastries are popular for both their visual appeal and indulgent fillings. Options like custard, cream cheese, or fruit-topped versions make them stand out in a display case. They’re also excellent for upselling alongside drinks or as part of a breakfast menu. The key is maintaining a delicate balance between flakiness and richness.
6. Cupcakes
Cupcakes are small in size but big in profitability. They’re affordable for customers, cost-efficient for bakers, and customizable enough for endless flavors and designs. Bakeries can experiment with creative frosting and toppings while keeping production manageable. Because of their low cost to produce, cupcakes often deliver higher margins than larger cakes. For the best results, professional kitchens use coconut oil spray to prevent cupcakes from sticking to the tin.
7. Cookies
Cookies remain one of the easiest and most reliable bread and pastry products to sell. Chocolate chip cookies are always in demand, but butter, oatmeal, and specialty cookies have their own loyal following. Cookies are easy to package for take-home sales and maintain consistent quality in batches.
8. Pies
Pies appeal to customers looking for filling snacks. The options range from classic sweet apple pies to savory ones like creamy chicken and mushroom. But what truly sets a pie apart from other baked goods is its crust. A golden, flaky crust often determines whether customers return for more. You can opt to sell pies by individual slices or as a whole.
9. Donuts
Donuts are also one of the most profitable bakery products. Their soft, pillowy texture, combined with various glazes, fillings, and toppings, makes them universally appealing. They are easy to produce in batches, scale well for volume sales, and pair perfectly with coffee, making them a staple product for bakeries and cafés alike.
10. Sandwiches and Wraps
Bakeries should also sell savory items to attract busy professionals and students who need a quick lunch or snack. Popular sandwiches and wraps include creamy chicken, cheese and mushroom, and tuna. Pro tip: use top-quality baking products and ingredients to ensure freshness and taste.
Create Scrumptious Cakes and Pastries Using Premium Ingredients
When it comes to running a bakery, ingredients can make a real difference. Using high-quality products ensures your baked goods taste as good as they look.
Oleo-Fats offers baking supplies trusted by chefs and manufacturers alike. As a reliable coconut oil spray exporter, we deliver products that meet the needs of professional kitchens and food businesses. You can expect every batch of cakes and pastries to be delectably perfect.
Contact us for more information about our products and services.
